1. Contract farming marketplace
Contract farming provides two main advantages to farmers: they are guaranteed price and credit support. Commercial crops such as sugarcane, cotton, oilseeds, tea, coffee, and jute are cultivated in India on a large scale. each year farmers get manipulated by companies and factories due to Lack of standardized contract regulation and power imbalance.
2. value added production
India is facing a huge scarcity of land, which results in small-scale production by farmers. In spite of land scarcity, marketing is also a huge problem. Intermediaries make up to 40 to 80% of the price paid by consumers. there is rquirement of central brand and an agricultural marketplace to sell value-added products to consumers in both farm and non-farm categories.
3. flexible agricultural transportation
Agricultural goods are of different forms perishable, bulk, and high-volume it requires flexible transportation and handling. open transportation of goods with indivisual service providers and timely use of available vehicles with good co-ordination is necessary.
4. Processing service marketplace
Infrastructure such as roads, highways, internet, smartphones, and payment systems are significantly available in India. Other essential facilities such as processing, sorting, packaging, warehousing, and cold trucking chains need to be flexible, well-coordinated, and in small unit forms to cover large rural areas.